talk - on exprimental writing

CCA (the Canadian Centre for Architecture)event
http://www.cca.qc.ca/en/education-events/1237-on-experimental-writing

extracted from the web:
about different approaches to writing about architecture, ...borrowing from the logic of other genres and forms like narratives, short stories, novels, science-fiction, journalism, poetry, tourist guides, ethnographic descriptions and others.

new forms that can introduce a varied panorama and allow for unexpected perspectives on a specific topic....new understandings with a mix of real and imaginative ‘facts’
that add an emotional character. ...The traditional reading of a city or a building is brought new layers
such as atmosphere, objectivity, and fantasy.

My notes:
- Is it only about 'writing'?
as the introduction of 'active user' of Roland Barthes affected the way of writing, this 'fictional writing' into architectural criticism may imply a new attitude in design?
- Beatriz Colomina, 'we need to learn from a fiction' or Tafuri's Utopian fantasy
I asked the speakers if:
we are witnessing the evoution of a profession, a cross-over across a critic, curator, publisher, an artist,activitst, design researcher breeding a new species by moving to more a creative side such as fiction-writing as a writing of architecture.
And as there was a shift from an author to a reader, when Barthes posed an active reader, there may be a shift from an architect/creator to an architectral reader/critic?
Pedro agreed that such an evolution is now happening as the speakers show, and it is a much harder job than imagined, which I agree to. But he said it's only the matter of architecural writing - not architects' job. But as the notion of active reader changed the reaml of writing, I believe the fictional writing will affect the architectural practices.

It reminded me of the moment when Peter Eisenman declared that current designers/students of a certain trend) they do not care a grammar any more but only a rhetoric in one of the AA lectures. Maybe the context may be different but the implication on the 'rhetoric' can be a cross-path.